Ask This, Not That™

Right question. Wrong person? That’s the real problem.

Ask This, Not That™ helps you decide who should be answering your questions—and what you should actually be asking.

It replaces opinion-seeking with ownership-based clarity by tying questions directly to metrics.

Best for leaders who:

• Get conflicting advice

• Rely on vendors, teams, or experts

• Want clearer, more productive conversations

Outcome:
You stop chasing opinions and start asking the person who owns the number.