• Childcare centers and home daycares
• Hair salons and barbershops
• Nail salons and estheticians
• Spas and massage businesses
• Cleaning companies
• Landscaping and lawn-care companies
• Plumbers, electricians, HVAC and other home services
• Auto repair and detailing businesses
• Pet groomers and pet-care services
• Fitness studios and gyms
• Tutors and local education services
• Home-care agencies
• Photographers
• Event-service providers
• Local repair and maintenance businesses

Think: I provide a service to customers within a defined geographic area.

• Consultants
• Marketing agencies
• Accountants and bookkeeping firms
• Attorneys and law firms
• Financial advisors
• Business coaches
• Architects
• Engineers
• Recruiters and executive-search firms
• Real estate professionals
• Insurance professionals
• Designers and creative agencies
• IT and technology consultants
• Fractional executives
• Other expert-led firms and practices

Think: People are primarily paying for our expertise, judgment, knowledge, or specialized skill.

• E-commerce brands
• Retail brands
• Consumer packaged goods companies
• Clothing and accessory brands
• Beauty and skincare brands
• Food product companies
• Home-goods brands
• Manufacturers
• Wholesalers
• Subscription-box businesses
• Specialty retailers
• Makers and artisans selling products
• Digital-product businesses where the product—not the creator—is the primary brand

Think: We make, source, or sell products, and our economics depend on things like price, margin, acquisition, distribution, and repeat purchase.

• Content creators
• Influencers
• YouTubers
• Podcasters
• Newsletter creators
• Bloggers
• Authors
• Speakers
• Educators with personal brands
• Course creators
• Community and membership creators
• Artists building businesses around their audience
• Experts whose personal identity is the primary brand

Think: My audience and attention are major business assets, and I need to turn that attention into sustainable revenue.

• Restaurants
• Cafés and coffee shops
  Bars
• Hotels and resorts
• Vacation-rental operators
• Event venues
• Tour companies
• Attractions
• Entertainment venues
• Event producers
• Wedding venues
• Retreat businesses
• Recreation businesses
• Ticketed experiences
• Travel and tourism experiences

Think: We sell an experience tied to a place, time, reservation, seat, room, ticket, or other perishable capacity.

• Nonprofits
• Charities
• Foundations
• Associations
• Membership organizations
• Community organizations
• Arts and cultural organizations
• Advocacy organizations
• Educational nonprofits
• Religious/community-serving organizations
• Social-impact organizations
• Professional associations
• Chambers and similar member organizations
• Fundraising organizations

Think: Our mission drives the organization, and the people who benefit from our work may not be the same people who fund it.