Client type: E-commerce / custom pet art

The Situation

Pop Your Pup had a strong product and a loyal customer base — but their email communication didn’t reflect it. They relied on one-off sends, inconsistent tone, and messaging that didn’t sound like their brand at all.

Sales were fine, but not scaling. Their charm wasn’t coming through, and their customer journey felt disjointed.

The Strategy

Clever Knox helped them find their voice — fun, playful, bright, and artist-led — and then applied it logically across the entire customer journey. Instead of “fixing emails,” we rebuilt the logic of communication.

The Work

• Defined their true voice: spirited, warm, and artistry-first
• Replaced one-off sends with cohesive, intentional flows
• Created tone and language rules they could apply everywhere
• Rewrote core emails to feel like real conversations, not blasts
• Aligned the buying journey so each message built on the last

The Outcome

Their brand started speaking the way customers already felt about them: joyful, expressive, and genuine. Engagement improved, the customer experience flowed better, and revenue followed communication that finally matched the product.

The Takeaway

A brand with personality loses the most when its voice goes quiet. Fix the logic of communication, and revenue has room to grow.